Gherdai Hassell’s Work on Billboards across the UK
“Rest As Resistance” has been selected for the POCC branded digital artist campaign, and will be featured on Clear Channel DOOH and digital spaces across the UK.
In partnership with Clear Channel and Facebook, POCC launched a campaign celebrating the origin stories and achievements of inspirational people across the UK such as broadcaster Clara Amfo, filmmaker Eloise King and Engine chief executive, Ete Davies. The campaign rolled out across the nation on social and DOOH, generating an estimated 13.9 million impressions.
“The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story.” – Chimamanda Ngozi Adichie
A story seldom told, is of the contribution generations of ethnically and culturally diverse people made to British society.
Whilst you may know that people from across the world have made Britain great from the moment they set foot on this ‘green and pleasant’ land, the stories we see on our screens tell us otherwise. It’s time that these communities people become the authors of black and brown stories, so we’ve been on a mission to find and tell hundreds of stories, celebrating these individuals through the lens of generations that preceded them.
Know our story.
Learn more about POCC here.
About the work
“Rest as Resistance” to the concept of capitalism. Capitalist societies teach us that we must measure our days by how productive rather than present we are. “Rest as resistance” is my personal mantra. I’ve been sleeping in, reading for leisure, writing in my journal, doing yoga, taking walks, soaking in the tub, meditating and taking my time making new artworks a whole lot more recently. It’s showing, because I feel relaxed, my skin i’m glowing, my hair is growing, and I’ve been in touch with my feelings and body more. I’ve been able to listen to what my body needs, and feeding it that, drinking water and minding my business. Just Being is enough. We are enough. This is peace personified.
